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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Canadian Media Consumption Trends.

Marketing 199
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9 social media trends to keep your eye on in 2012

Akamai Marketing

2011 was a game changing year in social media. This will lead to: More integrated social media campaigns: Social media will be an integral part of business communication. Social ROI: The social media sphere will have more pressure on it to create programs that suit business objectives and then show the ROI.

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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. We have smart dogs , with Chico being his Chief Content Strategist and Suzy Q. being my Chief Operating Officer and 2.

Postrank 255
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Is Coach Fur Real? | The Social Media Incubatorâ„¢

The Social Media Incubator

The website article reports that the wave of comments from anti-fur advocates was most likely part of a campaign started by People for the Ethical Treatment of Animals (PETA) to try to convince the company to stop using fur in their products completely. Instead, they allowed their community (Coach has over 1.2 Copyright © 2009-2011.

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Are Small Businesses Effective Online?

Small Business Mavericks

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. About Us What’s a Maverick?

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? And there’s reason for it: Micro-influencer campaigns work. Or re-emerging.

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Measurement… Supplemented

Waxing UnLyrical

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplementedâ„¢&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

Postrank 151