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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ). Need more evidence that measuring social media ROI is hard? The Atlantic ).

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What a Trifecta of a Year!

Buzz Marketing for Technology

In the process I found that this was the BEST place to get an ROI in Social Media. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

B2B 177
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17 Content Marketing Trends to Keep an Eye On

Writtent Blog

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. New Softwares & Tools for Content ROI Calculation.

Trends 95
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The Ultimate Breakdown of Social Video Metrics for Every Platform

Hootsuite

Though often overlooked for its long-form B2B content, LinkedIn’s video posts offer a great way for brands to build engagement and spread awareness. Gives you an idea of your ROI if you spent money to promote your video. Tip: For more on this topic, check out our article on YouTube analytics. LinkedIn video metrics. Views at 25%.

Metrics 144