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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132
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What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But what data should social media marketers be looking at to prove their worth and make an impact on the organization? How to define a social media insight and come to meetings with data that matters to the business. Episode Summary.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. That is what has driven social media adoption. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 279
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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity SMM

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

Vocus 188
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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

Another ebook: Public Relations 2011: issues, insights, ideas. I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#. Let’s plaster the whole edifice with apple pie whilst we’re at it.

Resources 251
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5 Killer Video Editing Apps To Improve Your Content Marketing

Kikolani

FiLMiC Pro allows your iOS camera to create high-definition videos that are broadcast-worthy. The app has already earned several distinctions since its launch in May 2011. The accolades include TUAW’s 2011 Video App of the Year and Gizmodo’s Essential Apps of 2011 and 2012. That’s not necessarily the case though.

Video 100
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The Wisdom Of One

Twist Image

Do you think that Social Media can fuel innovation? It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation : "But are the ideas of a select few really important when it comes to driving innovation? social media.