Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We’ll pick up where we left off last week, discussing social media ROI.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. decision on what to measure will be unique to each company.

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He then said, “The second way to measure offline business outcomes is to use primary research.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As always in good company with the Tinu and the others. Image: Arturo Sotillo via Flickr , Creative Commons How about you? Do you have hidden gems to share? Thanks so much for stopping by WUL! Regardless, thanks for visiting!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round. Read All About It!

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor.

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. Thanks so much for stopping by WUL! Read All About It!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

NOVEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Will you let me know if this post was helpful? Any further tips? Thanks so much for stopping by WUL!

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

FEBRUARY 8, 2011

It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Yes, really! I know which one I’d choose. What about you? Image: Paul Schultz via Flickr, CC 2.0

List 161

List Class How To Comments 161

Waxing UnLyrical

JANUARY 13, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Thanks so much for stopping by WUL! Regardless, thanks for visiting! Read All About It!

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 14, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. He’d love to grab a gab on Twitter.

Class 178

Class Flickr WordPress Template 178

Laurel Papworth

AUGUST 3, 2010

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms. Please spell out I.R.O.N.Y before going all politically correct on me. Or respond to your tweet?

Mashup 100

Mashup Flash Mob Avatar Technorati 100

Waxing UnLyrical

DECEMBER 16, 2010

Why is anyone – a person, a company – embarking on social media? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And if more folks did this, there would be fewer spammy DMs (or even @ replies)… which could, conceivably, lead to richer, actual , interactions.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Regardless, thanks for visiting! Or as you said, almost perfect!)

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. may want to subscribe to my RSS feed or Subscribe by Email. The kicker What makes me most sad about this campaign is the effect it might have on non-profit organizations.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

DECEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Thanks so much for stopping by WUL!

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. We became good friends. The fundraiser was a success. Please share via a comment. Regardless, thanks for visiting!

Class 207

Class How To Health Care Comments 207

The Way of the Web

APRIL 7, 2011

A nice free T-shirt – and they’re one of those rare companies that actually sends things outside of the U.S I’m not a heavyweight tech blogger, and tend to be somewhere above average on most of the ranking services I’m registered on – e.g. AdAge, Technorati, Wikio, PostRank etc, etc.

CPM 33

CPM Marketing Postrank NoFollow 33

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google. and Postrank, and Tweetmeme and Topsy and Facebook Insights and about 1,000 other tools you can use to precisely measure social media success, there is literally no excuse to not ALWAYS BE TESTING.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

JANUARY 25, 2011

Yes, they ARE a third-party provider of a service (a “space” for artisans to sell crafts online) but they’re a company valued at over $100 million, with a clearly defined policy on hateful and offensive items. What a silly situation for a multi-million dollar company to get itself into. Thanks so much for stopping by WUL!

Class 215

Class Policies Flickr Comments 215

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I follow their company news, monitor the #ATTSUCKS hashtag on Twitter, and pay close attention to my own user experience. Goats, not sheep. Has AT&T noticed you?

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

JANUARY 27, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. What are your pitching nightmare stories?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

JANUARY 26, 2011

If a company is going to make money off my “likes,&# shouldn’t I get a piece of the pie , as Beth Harte said (and I agree) on Facebook? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And if not, what’s the point? And, yes, I’m aware of the irony.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

NOVEMBER 1, 2010

On his blog , Nick says: “Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them.&# If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Maybe this time it’ll stick.

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

DECEMBER 7, 2010

After all, who wants to do business with a company that has a “bad&# name? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. It’s a name they feel comfortable being associated with. And now, with social media, we’re extending that quest to the social Web.

Reputation 183

Reputation Postrank Class Tourism 183

Waxing UnLyrical

DECEMBER 2, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire. Five do’s and don’ts to jumpstart your search (yup, more from me) Thanks so much for stopping by WUL! Read All About It!

Class 208

Class Applications Creative Commons Organization 208

Waxing UnLyrical

OCTOBER 25, 2010

Even if more and more people are starting to question the efficacy of these initiatives , it seems companies don’t want to be left out in the cold by not jumping on the pink bandwagon. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I’m calling this the comradeship factor.

Class 248

Class Avatar Cause marketing Postrank 248

Waxing UnLyrical

SEPTEMBER 14, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. When a company or organization issues news today, that news reaches a wider audience than just the press. to my RSS feed or Subscribe by Email. Unfortunately, I think it will take a long, long time. And that is the problem with PR.

Press Release 266

Press Release Class Industry Comments 266