Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Keyhole.co

JULY 9, 2023

Back in 2008, squandering off an online presence was a luxury. This top Hootsuite alternative helps you right from spotting trends, scheduling posts, tracking campaigns, and even optimizing your overall branding. Onboard influencers and track each influencer’s ROI to the overall campaign and other KPIs.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I’m trying to understand how such a great campaign could have a foundation that is so unstable.

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s my list for 2008. How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 20, 2010

It’s this focus on “media&# rather than “social&# that could doom this industry eventually. and are involved in multiple industries. This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Otherwise, we're irrelevant.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. link] jaybaer I agree Danny.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 118

Social Media Strategy Social CRM Company 118

Techipedia: Tamar Weinberg

JANUARY 14, 2009

The collection begins with posts that start in January of 2008 and have been collected and shared in the last 12 months. New for 2008: If your article is highlighted in this comprehensive post, we have badges for you! What is the ROI for Social Media? Scared of Social Media? You May Already be Pro!

SEO 162

SEO Social Media Marketing Reputation 162

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The always insightful Pam Dyer embeds and summarizes a video from John Hayden demonstrating how to create saved searches (for your brand, competitors, industry terms, etc.)

Tools 207

Tools Twitter Tips Statistics 207

Convince & Convert

JULY 22, 2010

Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. This is very different to trying to reach voters direct as we decided that people listen to 'people like them' more than politicians or big budget ad campaigns.

Social Media 129

Social Media Strategy Influencer Case Study 129

Webbiquity SMM

DECEMBER 19, 2017

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.” Social Media Marketing Trends. Time flies.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

AUGUST 26, 2010

To date, customers of RowFeeder have either been interested in monitoring social media campaigns (tracking hashtags, Twitter replies, etc.); It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). All rights reserved.

Social Media 120

Social Media Strategy Analysis Reputation 120

Webbiquity SMM

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. There are others who sell internet marketing services who are ultimately clueless about changes in the industry that could ultimately amount to them not seeing any increased rankings or improved traffic. Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Webbiquity SMM

DECEMBER 2, 2014

67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. Twitter has the fifth oldest. 75% of small businesses in the U.S.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. So we get a lot more ROI for them on forums specific to those enthusiast niches. Any good traditional media campaign doesn't ignore the smaller publications either. Are You Ready for the Opportunity Economy? Good stuff, as usual.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Years ago I had worked on a campaign that was all about the residents (it was fora home builder) and whoa was it a hit. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Simple yet telling.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. And my favorite: “The ROI of social media is that your business will still exist in five years.&#.

Research 191

Research Social Media B2B Statistics 191

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook, YouTube, Search, etc are all entrance points and are all of changing value depending on purpose of campaign. With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 21, 2010

Helps us all in the industry! link] Michael Neuendorff Found out about Ojbective Marketer's tool for social media campaigns via Jay Baer's recent post. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It is always so nice to see the other things people use — and what for.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

What we’ve done is treat Social Media like other campaigns that can be individually tracked from number of clicks on a specific activity, to the website, through a lead form to show lead generation (where applicable), and all the way through to the pipeline (using our marketing automation tools). All rights reserved.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 2, 2010

Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I simply cannot imagine working in an industry where status quo was the norm. Hence, the ROI of social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. Doesn’t that hamper the overall effectiveness of their social media campaigns if they don’t keep SEO in mind as well? Much like SEO. It was a branding initiative.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 23, 2010

I was literally having a conversation with a client about this exactly, “Can we get a social media campaign completed by Friday?&# , when this arrived. Having some exposure to the music industry, it can be a lot of people (label, management, label and artist-hired publicity, etc.). bolen Thank you for this.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 20, 2010

I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales. He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work.

Social Media 160

Social Media Strategy Affiliate marketing Company 160

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. In fact they had INCREASING demand for shovels in N.

Social Media 120

Social Media Strategy Mobile Consultant 120