Techipedia: Tamar Weinberg

AUGUST 26, 2009

The only investment in the act of marketing on the social web is time and energy. Thankfully, you don’t have to go at social media marketing alone. Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. Does brand evangelism work?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 12, 2010

In fact, I noticed substantial changes in my friendships on Facebook, so I decided to update the Facebook charts I prepared in 2007 to provide an updated look of my friendship breakdown for January 2010. Neighbor typically refers to those living nearby but may also be affiliated through religious organizations.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Techipedia: Tamar Weinberg

MARCH 17, 2010

That’s how you use your co-worker’s use of the web to further the company’s marketing strategy! So try and come up with strategies with your webmaster that will lead to an easier measurement. Maybe they don’t care. Networking, selling, brand cohesion are all ingredients in the daily chores.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s say you did something along the lines of what I do — social media consulting and strategy. Great post here, as usual, you have the pulse of this, as many organizations are trying to decide what to do and not do. What if you hosted a nice quiz that determined individuals’ needs? Great stuff.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products. It’s lofty to consider social media as your only marketing aim. (A btw, January 11, 2007?

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

Very grateful to have wonderful people to work with – an animal advocacy organization. Friends and people I don’t even know think that it’s absolutely fine to ask you how to achieve a better profile or ‘some PR strategy’ like this are the equivalent to free samples. Free is also a choice.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 8, 2008

To succeed, they need to do the following well: Data analysis Provides holistic strategies to clients Training, presenting, and research Relationship-building and networking Outreach to online users and bloggers A social media marketer’s job never ends. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

Link Building : Part of a search engine marketing strategy includes the process of building relevant links to your website. Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

This strategy of trying multiple accounts won’t work for everyone. Let new prospects find you organically based on your messages and reap the rewards. At the end you mention how you should try and grow the secondary account more organically. Sometimes it’s most effective to venture outside your cocoon.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 14, 2009

My most popular post on this site — probably by far — was last year’s Best Internet Marketing Posts of 2007 compilation. How to Get New Web Sites to Rank Quickly : Aaron Wall discusses some strategies to get high rankings with a brand new site — and we know those are sites that often need to take time to build trust.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. If an organic story pitch is not of interest to you, that’s fine.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

DECEMBER 1, 2009

If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. This number should be no surprise — when people “fan&# your Page, their friends see it, and your brand spreads organically.

Facebook 279

Facebook How To Applications URL 279

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Social news is about reciprocal relationships. Submitting a story to a social news site that is completely off-topic. Excess converts to spam.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series. Andy has submitted nearly 15,000 stories to Digg and over 4200 of his submissions have hit the front page of the impossible-to-game social news site.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 1, 2010

Use tools such as alltop.com and google.com/alerts to find the right blogs and new articles, and then subscribe to them through RSS using Google Reader. The second step is to organize the most important articles that you review in Google Reader, using Delicious.com. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

JULY 7, 2010

Sadly, that same strategy was passed onto the client’s Twitter feed as well; with the exception of a single @ in a full month (that was a response to a question), the entire Twitter account was fully automated. Tools make your life easier, they’re really a small fraction of the process of social media marketing.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You need to determine what kind of strategy you’ll implement. I think that it is “shiny new toy&# syndrome — there are a lot of claims that people can be social media rockstars because well, they’ve had a Facebook account since 2007! This isn’t about social media as a SEM strategy.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

APRIL 28, 2010

Unless top-down social business strategy totally stinks, yes. Maybe its too much to expect it to shift its strategy, especially when focusing on consumers has been so successful. Will this mean that they’ll have to spend $5k/year to reach their Facebook Fans? Will they drive $50-500k in business from that investment?

Facebook 277

Facebook Issues MySpace Privacy 277