Remove 2007 Remove Brands Remove Communities Remove Marketing
article thumbnail

What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

After working in the social media industry for over a decade and running a social media agency since 2007 , it also makes me wonder about my role in the space and if people like me are contributing to the problem. Things are going to vary slightly from brand to brand, but there are a few collective insights to consider.

Brands 154
article thumbnail

Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. Source: Slack Twitter.

B2B 150
article thumbnail

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. They are comfortable with branded content. Source: Magna.

article thumbnail

Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis”

Ignite Social Media

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” “This ebook is the culmination of extensive research and hands-on experimentation with AI in the realm of social media marketing. .

eBook 91
article thumbnail

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Even so, that’s not been the focus of their marketing. Wrong Audience.

Campaign 106
article thumbnail

Pubcon 2007 Recap

Techipedia: Tamar Weinberg

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Every conversation shifted to Twitter, as folks recognized that they can brand themselves and their businesses through a Twitter identity. And where the hell were you?

Yahoo 100
article thumbnail

Does Your Personal Brand Help Your Employer?

Convince & Convert

In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. » Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros' . »

Brands 134