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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Here’s an example to demonstrates a marketing communications challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. They are: earned, shared, owned and paid.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Here’s an example framework which demonstrates a marketing challenge…getting the new apartment block of a not-for-profit organization rented out. Digital Media Framework Example.

Marketing 199
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

my own social feeds) to see with my own eyes (a.k.a. YouTube was the pioneer of easy video sharing, founded in 2005 with the idea that “ ordinary people would enjoy sharing their home videos.” Now that the dust has settled on my LinkedIn feed again and the Hootsuite social team has gone on their merry way (thanks, Trish!),

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Pledge Your Weight Loss, Feed Others | Bare Feet Blog

Bare Feet Studios

For every pound you pledge, General Mills and other partners will donate 14¢ I love this idea – lose weight while helping to feed others; there is a perfect balance in this equation. There has been a 39% increase in the number of people needing help to feed themselves and their families, right here in the islands.

Feed 62
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Subscribe to the RSS feed and get lots more! December 2005. October 2005.

LinkedIn 279
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Optional: Personalize your home feed. Simple and effective.

Reddit 101