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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Shared Media includes social media campaigns but it’s more.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 199
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Having S.M.A.R.T

SMS 166
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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. This way, you can set realistic and accurate performance goals, increasing your marketing ROI. To translate your efforts into ROI, you must beat your contemporaries.

Metrics 52
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How to Turn Traffic into Revenue

Techipedia: Tamar Weinberg

I learned about this the hard way starting in 2005 when I was a freelance marketing consultant. For instance, an organic or paid search campaign that attempts to sell the world could involve tens of thousands of keywords. On the other hand, a reasonably targeted campaign could reduce the number to a manageable, budget-friendly level.

How To 179