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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Includes experts tips for proving ROI. Campaign source.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. this is the integraged digital media framework I use with my clients, no matter the challenge. Canadians love social media.

Marketing 199
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

In addition to its reach and immediacy, SMS is very affordable and offers an amazing ROI for marketers when used properly. Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Having S.M.A.R.T

SMS 166
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Sydney Social Media Course – 3 Days with Laptop

Laurel Papworth

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102
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3 Day Social Media Intensive – Hands on! Sydney 2014

Laurel Papworth

Shares Hiya, I’m running my last 3 Day social media intensive for this year, in December. A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on.