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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

Newsroom employment would peak in 2001 as newsstand sales of the top 100 magazines approached 30 million. Meanwhile, US newsroom employment fell to a 25-year low and magazine newsstand sales dropped 63% from of their 2001 peaks. Customers now take their opinions directly to the market. Online advertising was banners and e-mails.

Industry 143
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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger.

Blogger 53
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5 Steps to Launch Your International Social Media

Convince & Convert

Launched in 2001, Lingo24 has clients in over sixty countries, and translated over forty million words in the last year. The challenge is that your social media efforts need to be localized for each target market, in the same way your websites need to be. They’re also avid bloggers, and frequently access the Web on mobile devices.

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Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Does blogger outreach really require engagement? Youre right: blogrolls are static backwaters and I tend to favor those whove been blogging about public relations longer (I started in 2001) - and miss out on some new and interesting voices. And my guest bloggers, both frequent and infrequent. What’s a gal to do?

Blogroll 214
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AMA Handbook of Public Relations Published

Bill Hartzer

Before the invasion of YouTube , Facebook , and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. In 2001, he received an honorary Doctorate of Public Service from Muskingum College. Integrated Marketing Summit Comes to St. Tweet This!

Handbook 100
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5 Fast Tips for Going Multilingual on Twitter

ProBlogger

Instead, think back to your overall marketing plan and where the non-English speaking countries fit your blogging strategy. Which markets are key for you? Reach out to these markets and your exposure can skyrocket. Stay tuned to the tweets of the big influencers in your overseas markets. Take care with translations.

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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Yet Marc Andreessen giving career advice on his blog a few days ago says that centralized geographic hubs (like Silicon Valley for IT tech and New York for financial markets) still matter regardless of the Internet. Plain as day. Here’s the excerpt pasted below. As a proof just take eBay. October 7th, 2007. 9:37 AM PT. 10:37 AM PT.

Web 2.0 263