Jason Yormark

JANUARY 19, 2012

I admire those that work their asses off. Surprisingly it’s a rare trait. I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. She’s an absolute warrior when it comes to fitness, and it was a decision she made to work incredibly hard to achieve her fitness goals.

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Exercises Training SEO Review 254

Jason Yormark

MAY 7, 2012

“I love it when a plan comes together!” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.

Social Media 249

Social Media Case Study Marketing Project 249

Jason Yormark

MARCH 23, 2012

There’s been quite a bit of hoopla this week on the story of interviewees being asked for their Facebook login credentials as part of the interview process. I’m sure it’s not a practice that has just taken shape of late, but for whatever reason, this week it surfaced and has caused all kinds of discussion on the matter. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way.

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Microsoft Privacy Issues Company 249

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. I’m a very analytical person. I like to use logic and numbers in any decision that I make.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Jason Yormark

MARCH 26, 2012

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of their words when they reach so many?

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Press Release Authentication Team Social Media 246

Jason Yormark

JANUARY 31, 2012

For quite awhile I’ve been wanting to do another giveaway on my blog. With my recent addition to the Forbes Social Media Power Influencers list , I figured now was as good of a time as any to do so. That and I had a few cool things to giveaway that were simply sitting around my office. At my agency Strategies 360 , we’ve had quite a bit of success in running contests using social media channels.

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Facebook Newsletter Influencer Social Media 234

Jason Yormark

MARCH 1, 2012

I’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Lately however I’ve noticed a growing trend when using one of these deals that actually has me wanting to not purchase or use them anymore.

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Widget Buy Groups Groups 226

Jason Yormark

JANUARY 13, 2012

A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results.

Microsoft 226

Microsoft Influencer Course Examples 226

Jason Yormark

JANUARY 26, 2012

It can be easy to get caught up in being named to top lists on the web. Quite frankly anyone can create a list of top anything and include those people or things that they find worthy of the list based on a variety of factors. But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? list by Forbes.

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Influencer Social Media List Course 222

Jason Yormark

AUGUST 19, 2012

In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hop

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Consultant Social Media Proposal Strategy 218

Jason Yormark

FEBRUARY 27, 2012

It can be amazing where and when inspiration can strike. Most times you never see it coming. For me this past weekend, I was fortunate to experience it with my own son at his last basketball game. Basketball is my son’s secondary sport if you will, so he’s more of a middle of the pack kid when it comes to his skill level and experience.

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Comparison Sports Skills Team 209

Jason Yormark

JANUARY 17, 2012

I have to admit, I’m a WordPress theme junkie. I’m fascinated with the art of blog design, and I often find myself spending too much time browsing some of the industry leading WordPress theme sites. My personal favorite site these days is certainly Themeforest as they have a tremendous variety of themes available. I’m also guilty of growing bored with my theme design on about a yearly basis.

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WordPress Meeting Forums Communities 204

Jason Yormark

FEBRUARY 8, 2012

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. This year I decided to step up and manage my older son’s little league team. It’s a big commitment, but I’ve always intended on stepping up to do so as I love the game, my son, and cherish the opportunity to coach my son and manage a little league team.

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Forums Team Project Examples 201

Jason Yormark

APRIL 2, 2012

Nobody is perfect right? I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent

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Social Media StumbleUpon Newsletter Blogger 200

Jason Yormark

MARCH 19, 2012

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad. I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it. I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.

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Real Estate Strategy Products Marketing 200

Jason Yormark

MARCH 29, 2012

Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why. I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike. At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share.

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Microsoft Blogger Twitter Publishing 195

Jason Yormark

FEBRUARY 15, 2012

Yep. That’s an ad over there on the right. Have I succumbed to the temptation of ads on my blog?!?! Well, at least for a bit the way I see it. Consider it a test of sorts, an experiment of which the results I intend to share transparently. Let’s be honest, monetizing blogs is no new secret. In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts.

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Analytics Google Report Process 191

Jason Yormark

JANUARY 4, 2012

Well, my holiday social media hiatus is over. Every year I feel the need to shut down and get away from the computer as much as I can to re-boot. I still start to feel a bit of anxiety about how my social footprint suffers when doing so. Such is life. So here’s my new outfit. I’m using what I think is the most fantastically simple, clean and amazing theme I’ve come across yet.

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WordPress Course Research Social Media 191

Jason Yormark

FEBRUARY 13, 2012

For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it.

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Resources LinkedIn Features Google 190

Jason Yormark

JANUARY 3, 2012

This would be an example blog post – great way to share event details, prizes, entry information – We could link to entry form, etc.

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Eventful Examples 113

Jason Yormark

JULY 24, 2012

I love great ideas. Even better is seeing them come to life. Such is the case with a new charity called DollarPerMonth.org. A little over a month ago, our creative director Jonathan Harris brought in a friend to discuss having our firm ShowPony come on board to help them with their creative and marketing. At the time I had no idea that we were actually meeting with Doug Clerget who just finished a little gig called The Bachleroette.

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Meeting Sites Course Organization 230