Firebelly

OCTOBER 24, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. The Bank of Facebook: Currency, Identity, Reputation. By Venessa Miemis There has been much speculation recently about the role Facebook Credits could play in becoming a global virtual currency, and even the possibility of Facebook becoming a bank. A Secret about Facebook Likes that Most People Don’t Know.

Social Media 180

Social Media Banking Reputation Research 180

Firebelly

OCTOBER 17, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. 10 Things You Should Include in a Social Media Plan. By Mike Sweeney hile the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.

Social Media 168

Social Media YouTube Authentication Applications 168

Firebelly

OCTOBER 6, 2011

The unfortunate death of Apple’s CEO and industry icon Steve Jobs took everyone by surprise, even those who were expecting it. The amount of sympathy and condolences expressed over social media may have a hit a new high, with at one point over 17% of tweets referencing his life and his death. Apple may not have been a one-man-show behind the scenes, but there’s no argument that Steve Jobs not only shaped the company, but shaped the world of technology today.

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Apple Industry Company Social Media 168

Firebelly

OCTOBER 10, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Writing Effective Facebook Posts. By Andi Graham What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth.

Social Media 168

Social Media API Conference Applications 168

Firebelly

OCTOBER 18, 2011

Last week, I met a true rarity in this day-in-age — a driven 20-something who does not own a smartphone. As I sat and talked to her, baffled by the fact that she can even make it through a day without constant connection to e-mail and the Internet, I started to realize how addicted I am to my smartphone. And I’m not alone. According to a Pew Research study, 35% of American Adults now own a smartphone.

Mobile 161

Mobile iPhone Project Study 161

Firebelly

OCTOBER 12, 2011

Over the past several months, did you notice Hulu asking you questions about your ad experience? For example, while commercials played, it asked “Is this ad relevant to you?,” and you could click “yes” or “no.” Well, now we know why. The New Choice. Hulu recently launched its Ad Swap option. When your commercials start playing, you can switch one ad with another.

iPad 160

iPad Advertising Examples Questions 160

Firebelly

OCTOBER 4, 2011

Facebook users have been very vocal about how much they hate all the changes. Well, let’s drop a truth bomb. There are more to come — and soon — and there will always be changes. Technology is not cyclical, so it constantly updates and adapts to user needs. Users argue Facebook is doing everything but adapting to their needs, but that is the intention.

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Notification Facebook News Communities 147

Firebelly

OCTOBER 21, 2011

I’ll be upfront here. ReCAPTCHA has been around for quite a while. I’ve noticed it around everywhere and thought it was just some generic CAPTCHA plugin that was being used on many websites. Then I noticed the tagline: “Stop spam. Read books.” and immediately became curious what it meant. The “Stop spam” part is pretty obvious.

Public Domain 126

Public Domain Library Process System 126

Firebelly

OCTOBER 21, 2011

I’ll be upfront here. ReCAPTCHA has been around for quite a while. I’ve noticed it around everywhere and thought it was just some generic CAPTCHA plugin that was being used on many websites. Then I noticed the tagline: “Stop spam. Read books.” and immediately became curious what it meant. The “Stop spam” part is pretty obvious.

Public Domain 115

Public Domain URL WordPress Library 115

Firebelly

OCTOBER 28, 2011

Quickly, right now, think of a few social media brands that you follow through social media. If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? The top post by a page in my news feed right now is for The Vogue, a theater in Indianapolis that happens to be a mere 500 feet or so from where I’m sitting.

Communities 189

Communities Brands Discount Survey 189

Firebelly

OCTOBER 31, 2011

Happy Halloween! Below are 5 social media must-reads that we wouldn’t want you to miss. Social Media Slayers: Top Halloween Campaigns. By Rachel Leamon Halloween is one of the sweetest treats of the year for public relations and marketing campaigns. In terms of consumer outreach, Halloween is a lucrative marketing opportunity for the fact that a huge number of children and adults celebrate this holiday around the world.

Social Media 188

Social Media Campaign Strategy Engagement 188

Firebelly

OCTOBER 3, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Facebook Launches New Metric: “People Talking About”. By Todd Wasserman Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: “People Talking About.”. Facebook’s News Feed Changes May Be Reducing Impressions, Increasing Feedback for Page Posts.

Social Media 179

Social Media Metrics Hosting Feed 179