Sherrilynne Starkie
MAY 5, 2012
The concept of social shopping is nothing new. People have loved shopping together since the dawn of mankind. Most women will attest that shoe shopping by yourself is just no fun at all. Now thanks to social media, people can indulge in social shopping online and this trend is just in its infancy. This infographic Gloople explains what online social shopping is and how it’s set to transform ecommerce.
Mindjumpers
MAY 10, 2012
Tweet By the end of February 2012, Facebook announced that they launched a new feature called Offers. Offers are basically coupons for people to redeem and the platform already began testing this feature last year. Facebook has previously launched Deals, which is a check-in product in relation to Places. Offers are however not location-based, but focus solely on the relation that the customer has with a given business on Facebook.
Jason Yormark
MAY 11, 2012
I’ve been often amazed at throughout my jobs how much more importance is put on talking about doing things, versus actually doing them. At one of my previous employer’s, it was incredibly common for many folks to be praised and rewarded not so much for the results they actually delivered, but the way they presented their work. Many a promotions were awarded simply because someone could put together a snazzy powerpoint about how incredible they or their team was.
Buzz Marketing for Technology
MAY 9, 2012
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.
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Sherrilynne Starkie
MAY 10, 2012
The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care. Presenter Ann Fuller, CHEO ‘s public relations director and a health care social media pioneer, didn’t disappoint; she offered an almost hour-long presentation so chock full of interesting facts, figures, case studies taking notes was pretty much impossible.
Mindjumpers
MAY 7, 2012
Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
MAY 7, 2012
Guest post by Ifdy Perez. Nonprofits are constantly trying to develop dynamic ways to engage their supporters and, more and more, are leveraging social media as the quick-and-easy way to issue a call-to-action and get an immediate response. However, this takes planning a strategy. And for the most dedicated, each Facebook post, or tweet, is a calculated tactic.
Socialized
MAY 11, 2012
Facebook recently announced that they are testing a service whereby, for $2, users could highlight their status updates so they stand out from the other updates in the timeline. This has created a fuss among some people who have called this shameless self promotion (a tautology if there ever was one).
Mindjumpers
MAY 8, 2012
Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Networking on social initiatives. Socialcitizens.org , part of The Case Foundation , is one of these initiatives that thrives to encourage those involved in social media (be it privately or pr
Firebelly
MAY 7, 2012
Here are 5 must-reads on Facebook Offers that we don’t want you to miss. Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses. By Josh Constine Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions.
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The Social Media Incubator
MAY 7, 2012
Mention social media marketing and most people think of Facebook and Twitter. Sure, they are the biggest players on the Internet…or are they? It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. There are some businesses that don’t seem to be able to make an impression on either of those sites, yet they find real success connecting with their audience on Pinterest or MySpace.
Josh S Peters
MAY 11, 2012
Just schedule it. Ever notice how all of those projects you want to get to “someday” just keep piling up? I have a To-Do list on Astrid that has 50+ entries tagged “someday” and until recently that list just kept growing. Last week I started scheduling “someday” time. Just an hour or two chunks at a time, typically during the evening, or on the weekend and to ensure I get them done I remove myself from home-based distractions and go to a coffee shop until the
Mindjumpers
MAY 11, 2012
Tweet We’ve all experienced at some point how frustrating and confusing the ever changing policies and terms of the mother of social networks, Facebook, can be. This week, they’ve launched a new site that tries to help all of their users navigate in the jungle that is Facebook’s terms and policies. According to Facebook, their new information hub will contain “Everything you need to know, all in one place”.
Firebelly
MAY 8, 2012
This infographic created by Maxymiser shares interesting information about Pinterest. It details out the who, what, where, when and how you can use Pinterest. For marketers, the last two sections are particularly intriguing. Are you working on Pinterest for a brand? What has been your experience?
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Techipedia: Tamar Weinberg
MAY 8, 2012
This is a guest post from Christopher Wallace. It’s 2 p.m. on a Wednesday and that fully loaded triple-decker sandwich from the nearby deli has you wondering how long you can get away with catching some z’s under your desk, or if that drawing-eyes-on-your-eyelids thing really works. Whether or not you plowed down a big meal or have the mid-week blues, those last few hours of the work day or week can be some of the most unproductive.
Socialized
MAY 7, 2012
Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press.
Mindjumpers
MAY 7, 2012
Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. About the research. Six websites were established.
Small Business Mavericks
MAY 8, 2012
The Panda and Penguin Google updates have certainly spooked a lot of people. The slightest move in website traffic volume is now being blamed on either one (or both) of these updates, and whilst significant drops in traffic are a worrying sign, a closer inspection sometimes shows the opposite to be true. I recently looked a website that had seen a 50% drop in traffic, and that drop coincided with the Google Penguin update.
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Bill Hartzer
MAY 11, 2012
As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. Through a division called “ American Express Market 3D “, American Express is doing Inbound Link Building, Social Bookmarking, and General Directory Submissions. American Express clients are now reportedly receiving messages via Google Webmaster Tools that Google is detecting “unnatural links” pointing to their website, a
Convince & Convert
MAY 8, 2012
Jessica Malnik is a PR/marketing coordinator, social media specialist, videographer and an avid blogger. Visit her blog for social media, technology, public relations and marketing ramblings. What are the defining characteristics of a community? It’s a topic I’ve been pondering more and more lately. Is it about geography, common interests, socio-economic similarities, or similar viewpoints?
Idaconcpts
MAY 9, 2012
Major League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Everything seems to work out and if the Western Division get’s a pass by only having 4 total teams, then that’s how the baseball cookies crumble.
Janet Fouts
MAY 8, 2012
I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and volunteers when compared to more traditional marketing channels.
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Social Media Strategery
MAY 11, 2012
Make friends, not ads.™ That's the message that greeted me when I first opened the Cramer-Krasselt homepage and again when I walked into the lobby for my first interview five months ago. Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! Now! Now! Now!") and traditional PR ("we're the world's leading provider of innovative solutions…") for what seems like forever.
Convince & Convert
MAY 5, 2012
Do you sell advertising on your website? No? Then why are you so excited about your website traffic? Late in the third quarter it's Pinterest 17, Facebook 13. The most overrated social media metric is traffic from social outposts. This blog post is symptomatic of this problem, although there have been hundreds (thousands?) like it. Here’s the highlight: With only 1% of Facebook’s user count, Pinterest sends 13% of the traffic that Facebook does.
Idaconcpts
MAY 11, 2012
Besides Google Android, the tablet king Apple iPad is about to get a taut rival in Windows 8. A row of Windows 8-based tablets are to enter to the scene later this 2012. Microsoft has already previewed its ARM compatible Windows 8 and a dedicated app store called the Windows Store for it. Most analysts think that Windows 8 and Windows Store will haul up crucial threat to iOS and its App Store.
Kikolani
MAY 11, 2012
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with
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Small Business Mavericks
MAY 7, 2012
You need killer content to survive! I bet you have read that a hundred times. What exactly is killer content? If you can create content that catches the attention of the masses to the point that it is shared, then you’ve produced killer content. That content could text based, videos, images, or the latest fad, an infographic. So why publish killer content?
Convince & Convert
MAY 9, 2012
Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Agency owners, take note: your traditional team structure – the one that divides your agency into “digital”, “account management” and “creative,” among others – may be restraining capacity to innovate and expand your client capabilities.
Idaconcpts
MAY 7, 2012
With the SEC’s recent probe into Groupon, here is a closer look at Groupon’s troubled history. This infographic illustrates more simply the SEC’s problem with Groupon. (Click for larger image). Via: Courtesy of: BackGroundCheck.org.
Stay N' Alive
MAY 8, 2012
(Want to skip all this and get the courses right now? Go to [link] and sign up now!) As I mentioned earlier on Google+ ( where you'll always hear tech news first from me !), I recently just finished a course on Pluralsight all about how you or your friends can embrace Google+ better for your business or clients (you can see what this course covers at [link] ).
Small Business Mavericks
MAY 5, 2012
There are tens of thousands of successful small businesses trading in thousands of communities. In fact, world wide, you could make those numbers millions. Why is then that a highly successful local business fails on a wider platform like the Internet? A business management professional could point to a score or more of reasons for this failure, however, I am only going to stick to one today, and it’s one that affects every business that attempts to trade online.
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