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| Page 1 of 1 | Previous | Next | ALEX BLOM JUNE 21, 2009 overboard: why ads stopped working ad rates are declining! the sky is falling. print media ad rates have plummeted to an all time low. need ads that engage me! media will only survive selling value added services! how many times have we read some 'guru' say this about | ALEX BLOM JUNE 21, 2009 Overboard: Why ads stopped working Ad rates are declining! The sky is falling. Print media ad rates have plummeted to an all time low. I need ads that engage me! Media will only survive selling value added services! How many times have we heard a ‘guru’ say this about newspapers, magazines or even websites? To a large degree it is true and there certainly are better ways to connect with consumers. Personally I feel there still are applications for mass media marketing. I’m not proud to admit it but I logged into Myspace yesterday and could not believe how many ads I was bombarded with! The response? | | | | | |
| ALEX BLOM AUGUST 5, 2009 explaining social media – the knockout there is one thing you and i probably have in common. we are always explaining this 'social media' stuff and how it can be applied to business. the possibilities are endless really. i'm going to share my ko when in heated discussions | ALEX BLOM AUGUST 5, 2009 Explaining Social Media – The Knockout There is one thing you and I probably have in common. We are always explaining this ‘social media’ stuff and how it can be applied to business. The possibilities are endless really. I’m going to share my K.O. when in heated discussions with luddites and fear mongers. Words can’t explain my point as eloquently as the interactions I’m posting below: I @’ed some questions to Travelocity and received prompt responses. The following day I received a #followfriday from the Travelocity team. So what happened? felt like they cared. was dealing with a real person. | ALEX BLOM JUNE 3, 2009 Why I @ so much Yesterday I got into a slightly heated discussion with one of my Twitter followers. was asked to not @ people so much as they were finding that nearly half of my tweets, sometimes mere, were @’s. Obviously I ignored this piece of advice but it made me think, Why do I @ so much in the first place? First I needed to consider, What is Social Media to me and why do I bother using it? To me, any social media site is based on transparency and open discussion. Sharing information and dealing with people as individuals is of the greatest importance. What good is that? Now what good is that? | ALEX BLOM JUNE 3, 2009 why i @ so much yesterday i got into a slightly heated discussion with one of my twitter followers. was asked to not @ people so much as they were finding that nearly half of my tweets, sometimes mere, were @'s. obviously i ignored this piece of | | | | | | | |
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ALEX BLOM | WEDNESDAY, APRIL 15, 2009 is video the future of social networking & branding?
i have been hearing about a website called 12seconds.tv for some time. i'd seem a few videos tweeted and had read about in on techcrunch twice yet had not acted on the opportunity. needless to say today i joined and i am already liking MORE >> -
ALEX BLOM | MONDAY, OCTOBER 12, 2009  Cool Campaigns – and how small business can learn!
I always love seeing it when people really get it. By any indication Volkswagen & Coca Cola do. Starting with Volkswagens' TheFunTheory.com, the marketing message is mundane tasks and habits can be changed by making them fun MORE >> -
ALEX BLOM | SATURDAY, OCTOBER 10, 2009  Cool Campaigns – and how small business can learn
I always love seeing it when people really get it. By any indication Volkswagen & Coca Cola do. Starting with Volkswagens’ TheFunTheory.com, the marketing message is mundane tasks and habits can be changed by making them fun. Clearly we associate this with Volkswagen being fun; or making the mundane fun. Seems pretty simple and in line with the VW brand so far? What separates this campaign is execution. No actors. They are performing social experiments and involving people with the Volkswagen brand (see below). Moving over to Coke Zero and FacialProfiler.com. Both campaigns have gone viral. MORE >> -
ALEX BLOM | SUNDAY, AUGUST 9, 2009 The last person on my list
Like most of us I meet many new people each day. The questions that inevitably comes up is ‘Where do you want to be’? All too many say they are working hard to make the ‘big money’ and retire early. They usually have drive, determination and smarts. These are the last people I want to be associated with. do what I do because I like it. m interested both personally and professionally, to the point where those lives are one in the same. Often I’ll work obscene hours and I’m always trying new things. My work comes from a place of personal interest, not strictly goal driven outcomes. MORE >> -
ALEX BLOM | SUNDAY, AUGUST 9, 2009 the last person on my list
like most of us i meet many new people each day. the questions that inevitably comes up is 'where do you want to be'? all too many say they are working hard to make the 'big money' and retire early. they usually have drive MORE >> -
- a little rant on piracy ALEX BLOM | WEDNESDAY, MAY 20, 2009
- Innovate, Don't Defend ALEX BLOM | MONDAY, AUGUST 3, 2009
- innovate, don't defend ALEX BLOM | MONDAY, AUGUST 3, 2009
- Decisions: The future of this blog? ALEX BLOM | MONDAY, JULY 27, 2009
- decisions: the future of this blog? ALEX BLOM | MONDAY, JULY 27, 2009
- Don't forget the others ALEX BLOM | FRIDAY, JULY 24, 2009
- don't forget the others ALEX BLOM | FRIDAY, JULY 24, 2009
- Knowing when to pull back ALEX BLOM | MONDAY, JUNE 8, 2009
- knowing when to pull back ALEX BLOM | MONDAY, JUNE 8, 2009
- it runs in the family: facebook is just like big brother microsoft ALEX BLOM | SUNDAY, FEBRUARY 8, 2009
- Bad can be good (when it comes to marketing) ALEX BLOM | FRIDAY, OCTOBER 9, 2009
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