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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and determine what blogs they read, social networks they use, forums or wikis they use, etc. Check out Forums, wikis, groups, blogs, etc. Participate.

Strategy 186
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Oli Gardner reveals key tactics for converting social media followers into buyers, from using a landing page with a clear call to action and offering “social proof&# through badges and widgets to optimizing post-conversion opportunities. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.