Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
b) Thinking a lot of noise is good without studying the sentiment of the conversations. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. And, being Jim, he said this video below was the best representation of real time tweet tracking: Ha. c) Treating social media as a broadcast channel.
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