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The Real Roadblock to Social Business Success

Webbiquity SMM

Employers will need to do some level of monitoring, in order to measure results, share best practices, and incentive employees for social amplification. The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. marketing and HR). Fear of bad, or even unmeasurable, results.

Yammer 200
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This Week in Social Media – 5/29/2013

Social Media Marketing

Content Buzzfeed has teamed up with CNN to create CNN Buzzfeed , a YouTube channel featuring CNN content that is appealing to and can be shared over social networks. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Note that he doesn''t fall into the ROI trap.

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Enterprise 2.0 Conversations

The Marketing Blog

I think ROI should always be a consideration but I don’t think it should be the only consideration. [In In a presentation by Aaron Julius Kim about ROI]. In a presentation by Aaron Julius Kim about ROI]. Enterprise 2.0 A tool is much easier to adopt than a strategy. A fool with a tool is still a fool&#. [In

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.