The Top B2B Marketing Trends for 2018 – A Meta-Analysis
Webbiquity SMM
DECEMBER 19, 2017
This means that Account Based Marketing (ABM), where individual campaigns are developed for ‘markets of one’ can often deliver a far greater ROI than mass market campaigns.” And that new developments are creating new opportunities and challenges in areas we thought we knew well (SEO, event marketing, social media).
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