Brand strategy: What it is and how to create a strong framework
Sprout Social
SEPTEMBER 14, 2022
Target’s bright red aisles, Best Buy’s polo-clad staffers, Jimmy John’s freaky-fast sandwiches—all vital parts of a greater brand marketing strategy that rely on customers coming into stores. It’s not a storefront, it’s their social strategy. Audiences experience brands primarily through social media. Visual content.
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