How to Know If Your Brand Should Hop on a New Social Media Trend
Ignite Social Media
AUGUST 23, 2016
What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.