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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe. Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.