article thumbnail

How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Even as a smaller, younger pet insurance brand, our consistency sets our performance apart from more established competitors.” Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

article thumbnail

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

What is the sentiment behind the trend? Some trends, such as #Sharknado3, make a lot more sense for a tortilla chip company than they do for an insurance company. While some social media trends are family-friendly, such as #FirstDayOfSchool, other trends are decidedly less so, like memes relating to Harambe.

Trends 60
article thumbnail

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Any sports Grand Final, or viral meme may trend at any time. I'm an expert. sadface #happyhappyjoyjoy #love #sucks and so on.

Hashtag 111