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7 steps to shutting down a social media site

Laurel Papworth

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. “Remember when the site went down for 3 days and the Dev told us…&# Sad mixed with pleasurable remembrance. Obvious stuff.

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The Social Media Venn Diagram

Jeff Esposito

They range from an open-sourced virtual cocktail party to folks reliving the glory days and cliques of high school and businesses looking to become more human. It’s a pretty graphic that calls out some of the ugliness that lies behind the social nature of these sites. Image - Despair.com. Don’t believe me?