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Reputation

Social Enterprise

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

JUNE 16, 2010

Trust and Social Scorecards. Social standing, trust, reputation and leadership. Over time we gain “points&# – usually unspoken but now declared through badges and measurable behaviour – and that gains us trust and reputation. IBM Beehive social enterprise system (now Oracle I think?)

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Badge Sharepoint Social Media Foursquare

Social Media In The Moment Marketing

Diva Marketing Blog

OCTOBER 14, 2009

Even PR whose charge it is to 'manage' the reputation of the brand rarely responds i n the moment. Social media goes against the grain of how marketers including PR, sales and to a great extent customer service professionals have managed their responsibilities as stewards of the brand. Who will be responsible for follow-up.

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Social Media Informer

Enterprise 2.0: social scorecard and social media karma

Social Media In The Moment Marketing

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