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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Gia holds a degree in Organizational Communication and has over 10 years experience in developing, educating, consulting and selling social and collaborative solutions with IBM, and now with Jive Software.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Trust and Social Scorecards. Social standing, trust, reputation and leadership. Over time we gain “points&# – usually unspoken but now declared through badges and measurable behaviour – and that gains us trust and reputation. IBM Beehive social enterprise system (now Oracle I think?)

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Social Media In The Moment Marketing

Diva Marketing Blog

Even PR whose charge it is to 'manage' the reputation of the brand rarely responds i n the moment. Social media goes against the grain of how marketers including PR, sales and to a great extent customer service professionals have managed their responsibilities as stewards of the brand. Who will be responsible for follow-up.

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How These Small Businesses Are Growing Sustainably

Buffer Social

” She pushed back against convention and decided to build partnerships with social enterprise bakeries instead, even though that would slow the company's growth. We might look at it and just go okay, it was a positive measure of reputation or impact. That means we do have to grow our reputation,” says Huw.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

For me, the risks in content marketing are more reputation risks than financial ones. Reputation risk is when you go out there and say something that alienates your target audience. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

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