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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

In short, the feed is vibrant and builds aspiration in the audience. The feed is filled with videos showcasing the unique experiences Airbnb offers, like a sleepover in the hidden library of St. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your calendar can be as simple or complex as your brand needs it to be. And even though you’ll be posting every day, maybe multiple times a day, that doesn’t mean you need to be babysitting your feeds constantly. Post consistently.

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