Bravo Dan Gilbert – a PR stunt that worked
Jeff Esposito
JULY 21, 2010
Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. The first and perhaps most engaging would be to set up a fan club with special benefits for fans, similar to Red Sox Nation or Yankees Universe. Write it, and burn it.
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