Best Practices for Using Social Media Listening to Improve Your Marketing Strategy
Social Media Strategies Summit
FEBRUARY 24, 2021
Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. As you can likely imagine, monitoring the entire internet is no easy task.
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