Best Practices for Using Social Media Listening to Improve Your Marketing Strategy
Social Media Strategies Summit
FEBRUARY 24, 2021
The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. As you can likely imagine, monitoring the entire internet is no easy task.
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