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The Importance of Search Engine Optimization

Jason Yormark

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Paid search leads average a 7% rate, while outbound marketing leads (e.g., Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. Search provides the highest quality leads. MarketingSherpa ). MediaPost ).

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Paid search leads average a 7% rate, while outbound marketing leads (e.g., Though half of all b2b digital spending is focused on search and most websites are organically optimized, only 65% of b2b marketers have ever used pay-per-click advertising. Search provides the highest quality leads. MarketingSherpa ). MediaPost ).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Social Media Etiquette: 20 Do’s and Don’ts to Avoid Looking Like an Ass (Directory Journal): I write another social media etiquette handbook , but I really like this version with more general but helpful things to consider when doing that social media thing.

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