Social Media Marketing Without Brand Awareness Can Kill You.
Techipedia: Tamar Weinberg
MAY 13, 2008
Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.
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