article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself. crowdsourcing. Networking. advertising.

article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Crowdsourcing. Crowdsourcing involves tapping into your online community for new ideas, suggestions, information, or content. User-generated content is a prime example of crowdsourcing. Learn more : How to Manage a Social Media Crisis: A Practical Guide for Brands. See User-generated content.

List 145