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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

Disney spent $213 million on Facebook mobile advertising in 2020. Costs can fluctuate wildly through different seasons, holidays, or around special industry-only events. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Cost per click (CPC) Facebook ad cost metrics.

Cost 94
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7 Simple Ways to Lower Your Facebook Cost Per Click

Hootsuite

Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. What is cost-per-click advertising on Facebook?

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