The 8 Things You Must Do to Improve Your Sponsored Social Ads
Convince & Convert
MARCH 19, 2018
Serve messaging that encourages a purchase, demo, or consultation. Then make sure you’re operating on a CPC bidding model. If it’s conversions you’re after, make sure you’re paying on a CPA basis. This is what Eventbrite did when attracting new users to run events: The principles work the same for video content.
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