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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

8) “Participating in the conversation&# is hollow advice for a large corporation: Too many give the advice of “join the conversation&# without enough guidance behind the surface. On June 29th, 2008, Jumping into the conversation? I spent a long time in a very large brand. Go join that! Great, now can you sustain it?