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How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies).

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Transforming audiences into communities: Offering real value

Audiense

In our previous blog, we focused on creating meaningful conversation. This time, we’re investigating how offering real value - to your customers, your community, and your industry - can help you convert silent social lurkers into engaged customers. In this series, we’re talking to real marketers and brands about how they did it.

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How to come up with social media content using feedback from your silent fans

Sprout Social

Conversion rates. Combining data like your CTR and referral traffic yields your conversion rate. Social media listening reveals more nuanced data on the conversation happening around your brand, such as consumer preferences and attitudes on specific topics. Listen to learn what your audience really cares about.

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#measurePR Recap: Measuring the Millennial Workplace

Waxing UnLyrical

On the types of metrics that they focus on for internal and external communities: A2 engagement metrics are the most important, but including “lurkers” who read and share #measurepr. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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Need blogging inspiration to start off 2011 with a bang?

SocialFish

The more you read, the more you will come across conversations and debates that are interesting enough for you to post your own take on them or point to them for your readers. This does NOT mean people are not reading – remember your 90% of users who are lurkers. Pay attention to what resonates.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI. for nurture and eventual conversion. Regular social media posts help keep you top of mind whenever these types of conversations may occur.

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Monday’s 5 Social Media Must-Reads

Firebelly

By John Jantsch The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business. This article will share six easy ways to turn lurkers into leads. 5 Types of Content That Every Business Must Employ.