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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Using Digg as an instrument to get Digg’s attention has never clearly had an impact until last week’s “revolt,&# and the only reason why it had an impact then was because it was done off Digg’s site (in this case, Ustream ) and had plenty of press people standing behind it. Time will only tell.

Digg 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.