Content management systems CPC Platform Syndication 
Sprout Social
JULY 26, 2019
They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. CPC – Cost per click. SMP – Social media platform. SRP – Social relationship platform. SMM – Social media marketing.
Hootsuite
JANUARY 13, 2021
SMP: Social Media Platform. Social media optimization ensures the use of the appropriate platforms for brand marketing. SRP: Social Relationship Platform. An SRP is a centralized platform that uses enterprise-grade technology to allow companies to publish on multiple social media sites, as well as monitor, moderate, and analyze.
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