Construction Engineering Paid Search Social News 
Bill Hartzer
APRIL 13, 2012
The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. But how do we make sure the search traffic we had stays intact? How Social Media Affects Content Relevance in Search : Why is social media so important?
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