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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

Analytics

Analytics Social Media Trendrr Digg

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media

Social Media Trendrr SM2 Alterian

Social Media Informer

You Can’t Manage What You Can’t Measure! Social Media Analytics

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

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