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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

Brands 133
Brands Message Boards Travel Forums 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

JULY 8, 2009

Tamar’s post on the Zicam controversy addresses these questions. He lost some followers too though many said K-Mart was smart to find such a popular person of influence with whom they could spend very little money and gain an incredible amount of publicity. How far will you go and what damage does your brand risk?

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Social Media Astroturfing Wikipedia Upcoming 80
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