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What is Web Presence Optimization, and Why Should I Care?

Webbiquity SMM

It is a structured approach to getting your name, company, product or service found online when people are searching for what it is you have to offer. Web presence optimization provides a structured approach for maximizing your “findability” online. And getting found is the necessary first step to winning that business.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

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