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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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What is a brand community and how to build a successful one

Sprout Social

Why should you build a brand community? It’s important to understand that your brand community already exists on social media. It’s your job to find this community, connect with it directly, and build a strategy for individuals within the community to interact with each other. Define your brand.