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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: Jonas Bergsten [Public domain], via Wikimedia Commons. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. It’s Swiss Army Knife marketing. The curse of the generic at its worst. It can open bottles.

Marketing 250
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Thursday Roundup: Twitter Tips

Waxing UnLyrical

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable.

Tips 199