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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

MARCH 13, 2012

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Although there was a Facebook group, people wanted and needed something more professional to attempt to effectuate change. The Situation.

Brands

Brands Yahoo CSR Widget

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media

Social Media Marketing Authentication Blogger

An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

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