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This Week in Social Media – 7/31/2013

Social Media Marketing

A similar danger could be lurking for other Chinese companies who fail to account for the world outside of China. Everlapse is a new photo sharing app with a community aspect, from the creators of CoTweet.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. The company can’t ignore me then!&#