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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Airbnb also pledged to provide short-term housing over the next 5 years for 100,00 people in need and $4 million over the next 4 years to the International Rescue Committee. They are a great way to boost awareness by creating conversation and buzz around a topic or product.

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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. You’ve seen it time and time again.