Remove Committee Remove Conversation Remove Curation Remove UGC
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The Case for Letting Your Social Media Managers Get Weird

Hootsuite

We craft messaging in committees and then run it through a tumble drier of stakeholders and higher-ups before putting it out in the world. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. And the strategy paid off.