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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

We began the session by walking the participants through the storyboard and then encouraged them to comment. • Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). The storyboard consisted of rough, paper-and-pencil sketches.