Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
. I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening. While we might not yet fully understand the science, the natural state of these comments often provides more honest feedback than respondents’ answers to questions in a survey if they aren’t worded quite right.
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